Being REAL in an
UNREAL world
Louise Breed
Chief Executive, Ipsos Karian and Box UK
It’s a pleasure to be collaborating with the IoIC for our third year. The findings of our 2025 report really serve to highlight the critical role IC professionals play in dialling up authenticity and humanity - both of which have never been so vital in our workplaces.“
Jennifer Sproul
Chief Executive, Institute of Internal Communication
This year’s IC Index continues to be a powerful reflection of the evolving role of international communication. It’s fantastic to see new insights emerging alongside consistent trends tracked over time. In a world marked by uncertainty, the research underscores the enduring human need for connection and the critical importance of our role as international communicators in driving real outcomes.“
What are experts saying?
Yvonne O'Hara
NatWest
The IC Index gives a helicopter view of the key internal communications trends emerging in our ever-changing profession. Whether you’re in an in-house team or a lone communicator, having a touchpoint of key trends is the context we need to craft the best advice to leaders in organisations large and small.
Jarrod WIlliams
Head of Digital Content and Channels, St James' Place
The IC Index gives us something we rarely get: real insight into how people feel about internal communication across industries. It helps us challenge our own assumptions and experience so we can build strategies around what matters most to our audiences. That’s invaluable.
Amy Hockey
Internal Communications Lead, Central Government
The IC Index should be a vital part of every IC pro’s toolbox. It provides reliable insights and data points that we can all use to improve the way we’re communicating with our colleagues.
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70% of Gen Z want their employer to take a stance on big issues, compared to 47% of Baby Boomers
70%
More than 1 in 3 UK employees don't feel their feedback is welcome or acted upon
1in3
Only 51% of UK workers say leaders understand employees' challenges
51%
Only 56% of UK employees feel difficult change is communicated with care
56%
41% of UK employees say their employer has clearly communicated how generative AI is being used responsibly in their organisation
41%
Only 56% of UK employees feel difficult change is commuicated with care
56%
Only 51% of UK workers say leaders understand employees' challenges
51%
More than 1 in 3 UK employees don't feel their feedback is welcome or acted upon
1in3
70% of Gen Z want their employer to take a stance on big issues, complared to 47% of Baby Boomers
70%
41% of UK employees say their employer has clearly communicated how generative AI is being used responsibly in their organisation
41%
Only 56% of UK employees feel difficult change is commuicated with care
56%
Only 51% of UK workers say leaders understand employees' challenges
51%
More than 1 in 3 UK employees don't feel their feedback is welcome or acted upon
1in3
70% of Gen Z want their employer to take a stance on big issues, complared to 47% of Baby Boomers
70%
41% of UK employees say their employer has clearly communicated how generative AI is being used responsibly in their organisation
41%
Only 56% of UK employees feel difficult change is commuicated with care
56%
Only 51% of UK workers say leaders understand employees' challenges
51%
More than 1 in 3 UK employees don't feel their feedback is welcome or acted upon
1in3
70% of Gen Z want their employer to take a stance on big issues, complared to 47% of Baby Boomers
70%
41% of UK employees say their employer has clearly communicated how generative AI is being used responsibly in their organisation
41%
Only 56% of UK employees feel difficult change is communicated with care
56%
Only 51% of UK workers say leaders understand employees' challenges
51%
More than 1 in 3 UK employees don't feel their feedback is welcome or acted upon
1in3
70% of Gen Z want their employer to take a stance on big issues, complared to 47% of Baby Boomers
70%
41% of UK employees say their employer has clearly communicated how generative AI is being used responsibly in their organisation
41%
Some of this year's findings:
Sign up to find out
In our third year collaborating with the IoIC, we’ve surveyed more people than ever to get a read on what matters most to UK employees.
In 2025, we’re getting real about change, AI, trust, leaders, authenticity, activism and more.
Download our report and discover:
Featuring facts, figures and expert commentary, the IC Index is a must-read for employee engagement and internal communications professionals.
What 5,000 UK employees say makes a 10/10 comms experience What we really want from our leaders What communications professionals need to prioritise now.
Get your copy of the IC Index 2025
Sign up to receive your copy of the IC Index 2025
Continue the conversation
July
Online Webinar
IC Index panel discussion
Interested in hearing more about this year's findings, and how to turn those insights into action in your organisation? Join our webinar on Wednesday 9th July to hear from the experts.
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