Being REAL in an
UNREAL world
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25th June 2025
This year’s IC Index continues to be a powerful reflection of the evolving role of international communication. It’s fantastic to see new insights emerging alongside consistent trends tracked over time. In a world marked by uncertainty, the research underscores the enduring human need for connection and the critical importance of our role as international communicators in driving real outcomes.“
Jennifer Sproul
Chief Executive, Institute of Internal Communication
Louise Breed
Chief Executive, Ipsos Karian and Box UK
It’s a pleasure to be collaborating with the IoIC for our third year. The findings of our 2025 report really serve to highlight the critical role IC professionals play in dialling up authenticity and humanity - both of which have never been so vital in our workplaces.“
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In our third year collaborating with the IoIC, we’ve surveyed more people than ever to get a read on what matters most to UK employees.
Featuring facts, figures and expert commentary, the IC Index is a must-read for employee engagement and internal comms professionals.
In 2025, we’re getting real about change, AI, trust, leaders, authenticity and more. What makes a 10/10 comms experience? Why is human connection crucial right now?
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The IC Index gives a helicopter view of the key internal communications trends emerging in our ever-changing profession. Whether you’re in an in-house team or a lone communicator, having a touchpoint of key trends is the context we need to craft the best advice to leaders in organisations large and small.
Yvonne O'Hara
NatWest
What are experts saying?
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Jarrod WIlliams
Head of Digital Content and Channels, St James' Place
The IC Index gives us something we rarely get: real insight into how people feel about internal communication across industries. It helps us challenge our own assumptions and experience so we can build strategies around what matters most to our audiences. That’s invaluable.
Amy Hockey
Internal Communications Lead, Central Government
The IC Index should be a vital part of every IC pro’s toolbox. It provides reliable insights and data points that we can all use to improve the way we’re communicating with our colleagues.
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